The tower logo is located here.

THE BRICK

This is the logo for use in all branding materials or communications from or about the university. Examples include letterhead, business cards, print ads, university collateral, admissions documents, direct mail, television commercials, videos, Web sites and more. Guidelines for how to use this version have been established to maintain consistency and are detailed on this site.

Colleges, departments, units and organizations within the university should not create any new logos. If you have a question about your unit logo, contact University Communications.

Clear Space Requirements

The x-height of the brick logo is based on the height of the N in NC STATE. No design elements, type or photos should come any closer to the logo than ½ x. The actual distance of x will change depending on how large the logo is scaled.

Proportion

The red rectangle and type should always be kept in proper proportion to maintain the integrity of the logo. Always use the approved logo files and use only vector files of the logo when printing. Never try to recreate the logos yourself, but if you need to scale the logo, always constrain proportions so the height and width are scaled together. To maintain the correct proportions of the brick logo, always hold down the shift key as you drag the corner to increase or decrease its size.

Size

The brick logo should not appear smaller than 1 3/8″ in any printed material, or 100 pixels wide on screen.

Color Options

There are two approved color options. One is red (PMS 186) and white.

The other is a black and white version.

The red and white version should be used whenever color is available. Use the primary brick logo with the red background whenever possible.

Materials should be designed with the brick as the primary logo. It should work with most backgrounds, including solid colors and photographs. In certain cases, the type can be pulled out of the brick and used as red, white or black logotype.

Location
For all university communications, the logo should be placed in the upper-left corner ¼” to ¾” from the edges of the page. The logo should never be placed against the edge of the page as a bleed because when the page is trimmed the logo is often cropped disproportionately, violating the logo standards.

The NC State logo should always appear on the cover of any piece of communication.

Contact University Communications at ncstatebrand@ncsu.edu for permission to place the brick in an alternate location. The top left location is sometimes problematic for video and print advertising purposes, but should pose no problems for general collateral creation.

Primary Color Palette

Red, white and black comprise the primary print color palette. Do not use this palette for websites. There is a similar, but different web palette. They should be the dominant colors used when designing all print materials. Red should appear in every piece of communication that allows color. Red type, however, should not be used for long lists or lengthy copy blocks. The colors in the primary color palette should always cover more area or be used more than any other color that appears in the material. CMYK and PMS colors are provided to allow for exact matching.

(from left to right) PMS 186 (CMYK: 0,100,81, 4), White (CMYK: 0,0,0,0), Black (CMYK: 0,0,0,1000)

Secondary Color Palette
The secondary color palette includes a range of neutrals that complement the primary colors without overpowering them. In any given application, only two secondary colors should be used with the primary colors to keep the primary colors dominant. The use of too many secondary colors will dilute the power of the primary colors.

(from left to right) PMS 7503 (CMYK: 0, 12, 35, 25), PMS 7401 (CMYK: 0, 4, 18, 0), PMS 4545 (CMYK: 0, 3, 19, 6), Warm Grey 1 (CMYK: 0, 2, 3, 6), PMS 405 (CMYK: 0, 10, 33, 72)

Support Color Palette
The support color palette includes a range of colors that can add a deep, rich quality to the materials. One support color may be used with as many as two secondary colors and any or all of the primary colors. The support colors are like accent colors in that they should never overtake the design.

(from left to right) PMS 575 (CMYK: 48, 0, 100, 53), PMS 5275 (CMYK: 60, 47, 0, 30), PMS 653 (CMYK: 100, 62, 0, 20), PMS 723 (CMYK: 0, 43, 97, 17), PMS 5625 (CMYK: 28, 0, 29, 48), PMS 7492 (CMYK: 12, 0, 50, 7)

Examples of Color Palette Usage

Do not place the logo anywhere other than the upper left corner.

Do not bleed the logo off the edges of the page.

Do not use a logo format that does not conform to the guidelines. In a color application, the red and white brick should always be used.

1.  Do not obstruct the logo with any graphic or image.

2.  Do not add a drop shadow to the logo.

3, 4.  Do not scale the logo disproportionately so it is wider, taller, thinner or thicker than the approved proportions.

5.  Do not change the size or shape of the red rectangle in relation to the type.

6.  Do not change the font or recreate the logo in any way.

7, 8.  Do not make the type or the rectangle in the logo any color other than red, white or black.

9.  Do not put the red logo on a red background; instead use the white logotype.

10.  Do not put a white line around the logo.

11.  Do not combine the logo with type to make a new logo.

12.  Do not combine the logo with any other logos.

Univers Family
The primary typeface for NC State is Univers. This typeface is considered a versatile sans serif workhorse. The structure of the typeface is simple so it’s easy to read, but it maintains an elegantly modern feel that adds a level of sophistication to the design. It was designed as a full system of fonts with a range of weights for almost any typographical need.

Univers Condensed is the preferred typeface and should be used whenever possible. Long form copy, however, may be harder to read in Univers Condensed. Univers may be a better option in these cases. Body copy can be set at 9 to 14 point, but 9 point is standard for long form copy. Headlines or headings should be at least 2 points larger than body copy.

Typefaces are readily available for purchase online at various sites such as fonts.com, linotype or myfonts.

The Chancellor’s seal is used for formal or official university documents and special events. There are two versions, one for color and one for black and white.

Use of this seal is restricted to the Chancellor’s Office and graduation materials, official university certificates and awards only. Contact University Communications with any questions.

Minion Pro Family
If circumstances require a serif for long form copy like an annual report or more formal communications like an invitation, you may consider using the complementary typeface, Minion Pro. This typeface was inspired by classical typefaces for an elegant and functional design. It should be used secondarily to Univers and not in headlines.

Body copy can be set at 9 to 14 point, but 9 point is standard for long form copy.

Typefaces are readily available for purchase online at various sites such as fonts.com, linotype or myfonts.

Sans Serif Typeface
Univers should be used as the primary sans serif typeface, but if for some reason it can’t be obtained, the substitute typeface is Arial. Similar to Univers, Arial offers a contemporary feel with versatile function.

Serif Typeface
If for some reason you are not able to get access to the complementary typeface Minion Pro, the substitute typeface, Times New Roman, should be used. Similar to Minion Pro, it has many classical characteristics but offers excellent legibility as well as a crisp and clean appearance.

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Ask any admissions counselor at NC State what separates our university from others and most likely, you’ll hear a familiar reply: we are a community. A community not only of scholars—both faculty and students—but a community of people deeply committed to innovative, collaborative, hands-on learning that impacts the lives of others in measurable, positive ways. It’s this approach and commitment to education that gives our students the knowledge and skills they need to succeed in today’s close-knit world.

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Ask any admissions counselor at NC State what separates our university from others and most likely, you’ll hear a familiar reply: we are a community. A community not only of scholars—both faculty and students—but a community of people deeply committed to innovative, collaborative, hands-on learning that impacts the lives of others in measurable, positive ways. It’s this approach and commitment to education that gives our students the knowledge and skills they need to succeed in today’s close-knit world.