Shooting, editing and posting commercials or videos can be a very powerful tool to instill emotion and encourage action. This medium offers a rare opportunity to use many different types of design elements, including: images, film, music, type and much more. Because many elements are involved at once, following the guidelines is even more important and will ensure the final product creates the desired impact.
For questions about video style and formats, call the University Communications Audio Visual department at 919.515.3871.
Whenever possible, videos for Web and internal use should be shot digitally. Logo placement may vary depending on the frame, but typically the NC State logo should be centered on the title card. For help with how to direct, set up or frame university videos, please contact the University Communications Audio Visual department at 919.515.3871.