http://www.ncsu.edu/brand Just another WordPress weblog Thu, 19 Nov 2009 15:06:27 +0000 http://backend.userland.com/rss092 en NC State University Brand Book: Standards and Guidelines The entire Brand Book (pdf) Required Elements for Printed Materials All printed materials must have the EO statement and a cost statement. These are state requirements for projects paid for with public funds. They may be placed in the most convenient spot on your ... http://www.ncsu.edu/brand/downloads/downloads/ NC State University Brand Book: Standards and Guidelines The entire Brand Book (pdf) Logos The JPG logos below are only for screen use. If you have trouble downloading these files contact Vicky Earp, Project Manager, Office of Public Affairs, 919.515.3865, vicky_earp@ncsu.edu. white text on red brick (jpg) white text on black brick (jpg) red letters only ... http://www.ncsu.edu/brand/downloads/web-downloads/ Templates For all university banners, the downloadable templates should be used (as shown). All type should be kept within the white area. The block S can be removed if desired, but the red border and the type brick must be used. Four half-moon shaped wind slits must be cut into the large ... http://www.ncsu.edu/brand/design-examples/pole-banners/ Just like our printed communications, the information we post online should be quickly accessible and visually consistent with the NC State brand. The more intuitive and simple the organization, the more likely the user will interact with and return to the site. Web sites should be able to stand alone ... http://www.ncsu.edu/brand/web/web-guideline/ Photography offers an opportunity to make a powerful first impression. In a glance, an image can create a compelling connection and begin to tell the story of the brand. Each image that appears in any communication should be chosen as thoughtfully as the words -  because they are all a ... http://www.ncsu.edu/brand/photography/photography/ Style Guide On more general questions of form and usage, it is recommended that editors refer to the Associated Press Stylebook. The A.P. Stylebook prefers Webster’s New World Dictionary as the source for proper usage and spelling. academic degrees The following are examples of formal names of academic degrees and their abbreviations: Associate of ... http://www.ncsu.edu/brand/editorial-guidelines/editorial-guidelines/ Shooting, editing and posting commercials or videos can be a very powerful tool to instill emotion and encourage action. This medium offers a rare opportunity to use many different types of design elements, including: images, film, music, type and much more. Because many elements are involved at once, following the ... http://www.ncsu.edu/brand/video/video/ NC State University Web sites and pages should be developed with the following principles in mind: User-centric design Through every step of Web design and development, consider the needs, goals and expectations of your site's users. Clearly define and prioritize your audiences. Then design the content, layout, organization, navigation, structure and functionality ... http://www.ncsu.edu/brand/web/nc-state-web-site-principles/ The tone of NC State is one of eagerness, impatience and curiosity. There's a sense of urgency in those who are connected to North Carolina State University. We know what we want to accomplish and we go after it with vigor. We're fueled by our collective talent, pride and search ... http://www.ncsu.edu/brand/voice/tone/ Cover Slide The cover slide introduces your presentation with a large photograph to help engage the audience. The photo's width should be kept even with the bar at the top of the template and allow room under the photo for your heading. Be sure to size or crop your photograph to ... http://www.ncsu.edu/brand/design-examples/powerpoint-slides/