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	<title>NCSU Brand</title>
	<link>http://www.ncsu.edu/brand</link>
	<description>Following these guidelines is more than a responsibility. It’s an opportunity. A chance for you to be a part of this extraordinary effort to push the perception of NC State forward – fast forward.</description>
	<lastBuildDate>Tue, 16 Aug 2011 15:10:38 +0000</lastBuildDate>
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	<item>
		<title>Print Downloads</title>
		<description><![CDATA[Download templates, logos, required statements and palettes.]]></description>
		<link>http://www.ncsu.edu/brand/downloads/downloads/</link>
			</item>
	<item>
		<title>Web Downloads</title>
		<description><![CDATA[Download logos and palettes.]]></description>
		<link>http://www.ncsu.edu/brand/downloads/web-downloads/</link>
			</item>
	<item>
		<title>Pole Banners</title>
		<description><![CDATA[Pole banners should maintain the university visual identity.]]></description>
		<link>http://www.ncsu.edu/brand/design-examples/pole-banners/</link>
			</item>
	<item>
		<title>Web Guidelines and Standards</title>
		<description><![CDATA[Just like our printed communications, the information we post online should be quickly accessible and visually consistent with the NC State brand.]]></description>
		<link>http://www.ncsu.edu/brand/web/web-guideline/</link>
			</item>
	<item>
		<title>Photography</title>
		<description><![CDATA[Photography offers an opportunity to make a powerful first impression. In a glance, an image can create a compelling connection and begin to tell the story of the brand.]]></description>
		<link>http://www.ncsu.edu/brand/photography/photography/</link>
			</item>
	<item>
		<title>Editorial Guidelines</title>
		<description><![CDATA[These Editorial Guidelines answer some questions about university-specific terms and usages. On more general questions of form and usage, it is recommended that editors refer to the Associated Press Stylebook. The A.P. Stylebook prefers Webster'™s New World Dictionary as the source for proper usage and spelling.]]></description>
		<link>http://www.ncsu.edu/brand/editorial-guidelines/editorial-guidelines/</link>
			</item>
	<item>
		<title>Video</title>
		<description><![CDATA[Shooting, editing and posting commercials or videos can be a very powerful tool to instill emotion and encourage action. ]]></description>
		<link>http://www.ncsu.edu/brand/video/video/</link>
			</item>
	<item>
		<title>NC State Web Site Principles</title>
		<description><![CDATA[NC State University Web sites and pages should be developed with the following principles in mind.]]></description>
		<link>http://www.ncsu.edu/brand/web/nc-state-web-site-principles/</link>
			</item>
	<item>
		<title>Tone</title>
		<description><![CDATA[The tone of NC State is one of eagerness, impatience and curiosity. There's a sense of urgency in those who are connected to North Carolina State University.]]></description>
		<link>http://www.ncsu.edu/brand/voice/tone/</link>
			</item>
	<item>
		<title>PowerPoint Slides</title>
		<description><![CDATA[Use these PowerPoint slides to easily brand your presentation.]]></description>
		<link>http://www.ncsu.edu/brand/design-examples/powerpoint-slides/</link>
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