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- Completing a SWOT Analysis
- Knowing Your Customers
- Assessing the Competition
- Making Market Claims
- Choosing Your Abattoir
- Developing a Production System (Based on cow/calf operations for N.C.)
- Planning for Profit
- Monitoring Financial Performance and Health
- Tracking Financial and Farm Performance
- Keeping Useful Business Records
- Managing Risk
- Choosing a Pricing Strategy
- Managing Logistics
- Developing a Promotional Strategy
- Managing Customer Relationships
- Setting Goals
- Learning More
Completing a SWOT Analysis
How to Complete a SWOT Analysis
Take a look at your personal and business strengths:
- Your advantages over your competition
- Your current production and management capabilities
- Your location
- Your personal philosophy
- Your access to or ability to secure capital
- Your knowledge and skills
- Your product’s value to consumers
- Your customer’s perception of your products’ quality
"A SWOT analysis is a tool you can use to strategically
plan for the future of your farm."
Be honest about your weaknesses:
- Lack of experience
- Lack of knowledge
- Unknown or poor reputation
- Lack of financing
- Current production schedule
- Access to processing facilities
- Production timelines
- Marketing challenges
- Limited, or no, farm help
- Distribution Pricing
Find the opportunities you can take advantage of:
- Market trends
- Consumer preferences
- Unfilled niches New or emerging markets
- International potential
- Competitors’ susceptibilities
- Innovations and developments
- Partnerships
Recognize the threats to your business:
- Market instability
- Competitors with lower production costs
- Negative health claims about beef
- Legal considerations that may affect your operation
- Weather
- Lack of market awareness
- High market-entry costs
