Completing a SWOT Analysis

How to Complete a SWOT Analysis

Take a look at your personal and business strengths:

  • Your advantages over your competition
  • Your current production and management capabilities
  • Your location
  • Your personal philosophy
  • Your access to or ability to secure capital
  • Your knowledge and skills
  • Your product’s value to consumers
  • Your customer’s perception of your products’ quality
"A SWOT analysis is a tool you can use to strategically plan for the future of your farm."

Be honest about your weaknesses:

  • Lack of experience
  • Lack of knowledge
  • Unknown or poor reputation
  • Lack of financing
  • Current production schedule
  • Access to processing facilities
  • Production timelines
  • Marketing challenges
  • Limited, or no, farm help
  • Distribution Pricing

Find the opportunities you can take advantage of:

  • Market trends
  • Consumer preferences
  • Unfilled niches New or emerging markets
  • International potential
  • Competitors’ susceptibilities
  • Innovations and developments
  • Partnerships

Recognize the threats to your business:

  • Market instability
  • Competitors with lower production costs
  • Negative health claims about beef
  • Legal considerations that may affect your operation
  • Weather
  • Lack of market awareness
  • High market-entry costs