Many students and university teachers are unfamiliar with the industry environment.
Case studies developed in collaboration with working professionals can help students
and professors bridge the gap between universities and industry.

This book provides

A. Guidance on how to approach industry professionals and create educational alliances and projects. The strategy of establishing contact with industry employers and the process of developing and teaching case-studies are described.

B. Seven reusable, adjustable, open-ended project ideas are provided and the projects can be conducted in industry or in the classroom:

1. Identify biomarkers and develop new pharmaceutical drugs simultaneously.

2. Prioritize and develop products in compliance with rules and regulations.

3. Start a new company.

4.Commercialize products and protect the intellectual property around products.

5.Manage the intellectual property around products.

6.Optimize processes and technologies in the manufacturing of products.

7.Minimize human errors in production.

Industry Immersion Learning: Real-life Case-Studies in Biotechnology and Business (PDF)
Wiley Blackwell. ISBN 978-3-527-32408-8