These guidelines are intended for use by those involved in communications of any type about the university. Feel free to copy the guidelines and share them with anyone involved in the creation of reports, speeches, publications, video works, web documents or other forms of communication.

For clarifications, suggestions and updates, contact Jason Simon, Director of Marketing, Office of Public Affairs, 919.515.7607, jason_simon@ncsu.edu

Table of Contents—PDF

Graphic Identity system—PDF

What is a graphic identity and why should NC State have one?
What guided the design of the new graphic identity
The logotype
Typefaces
NC State red
The use of the seal and belltower
University letterhead and business cards
Typing a letter on university letterhead
Business cards and name badges
The envelope and new postal regulations
Examples: How to use the logotype on publication covers
Improper uses of the logotype
Design suggestions
Printing estimates and cost-saving measures
Camera ready artwork

NC State University logotype
NC State University belltower seal—PDF

State of North Carolina, General Administration and University Regulations—PDF

Purchasing Creative Services and Printing

Writing, Design and Photography Services; Printing Services from University Graphics and Non-State Vendors; Paid Advertising; Four-Color Printing; Cost and Recycle Statements

Mailing Services
Mailing List Requirements
Pricing Publications for Sale
State Depository Library System
Samples of Clearinghouse Transmittal and Copyright Release Form
Copyrights and Permissions

Obtaining a Copyright; Copyright Notice; Copyright Ownership; Permissions; Photographs; Outside Services

Publications Requiring the University Mission Statement
Sample of Model Release Authorization
Trademarks
Affirmative Action and Equal Opportunity Statement
UNC System Policy on Copy and Photographs
Use of NC State Campus for Commercial Photography, Filmmaking and Videotaping
Campus News and Multimedia Communications Services
Student Publications

North Carolina State University Reference and Style Section—PDF

If you have questions, contact Jason Simon, Director of Marketing, Office of Public Affairs, 919.515.7607, jason_simon@ncsu.edu