+ Keynote Speakers +

Shelley Evenson :: Research Manager at Facebook

Shelley Evenson is a research manager at Facebook. As a pioneer in the emerging practice of service design, Shelley’s expertise is in the areas of design languages and strategies, design prototyping, organizational interfaces, service design—and what lies beyond user-centered design. Previously, Shelley was a principal in user-experience design at Microsoft’s FUSE LABS and an associate professor at Carnegie Mellon University. Other notable hats Shelley has worn include: founder of seespace, vice president and chief experience strategist for Scient, director of design at DKA/Digital Knowledge Assets, director at Doblin Group, and vice president of Fitch. With over 25 years in consulting experience Shelley has worked with such luminaries as Apple, BMO, CIBC, Kodak, and Xerox.

Videos:
Service as Design Presentation IxDA
IIT Design Research Conference Presentation
Changing Conditions: Emerging Practices Presentation AIGA

Articles:
Interview with Dan Shaffer in Design for Interaction



Debera Johnson :: Executive Director & Academic Director of Sustainability at Pratt Design Incubator for Sustainable Innovation

Debera Johnson is the founder, executive director and academic director of sustainability at the Pratt Design Incubator for Sustainable Innovation. As an advocate for collaboration and sustainability, Deb’s work fosters environmental, social and cultural initiatives in activities that bring people together who share a common goal by linking social entrepreneurship with design. Envisioning a world built on sustainable business practice, Debera’s mission as executive director is to create impact through sustainable business incubation. Since its inception in 2002, the Incubator has consulted for 15 organizations and supported the launch of 23 companies that have generated more than $4.2 million in revenue and employed over 50 people. Debera is the president of Greenmatter, LLC, a shared creative work environment for designers, artists and architects, and most recently, she founded PALS (Partnership for Academic Leadership in Sustainability), an international group of educators envisioning the future of art and design education. Debera is the chair of the NYC chapter of the Industrial Designers Society of America and was chair of the Industrial Design program at Pratt from 1997–2005.

Articles:
Vision India Interview
The Living Principles Interview
Compost Modern Interview
I.D. 2011 Annual Design Review


+ Workshop Leaders +

Matt Muñoz :: Partner and Chief Design Officer at New Kind

Matthew Muñoz is the partner and chief design officer of New Kind and president of AIGA Raleigh chapter. Matt’s background in communication design informs strategies that include co-create messages, activities, systems, and experiences that help organizations form their future with intent, align people’s self-interest with shared purpose, clarify hard to understand concepts, and inspire action through openness. Matt specializes in forming visual identities, storytelling, strategy-building, and making information understandable. He co-founded New Kind to to help governments, businesses and non-profit institutions solve their complex problems and create competitive advantage through design, brand, culture and community. Matthew is a nationally award-winning designer, having held design roles at IBM, Capstrat and Work Worth Doing, in addition to his consultancy, DesignHeals. He has mapped complex concepts for several organizations, including the U.S. National Design Policy Initiative and Red Hat. He has also created growth maps that demonstrate how leaders and stakeholders can manage multiple problems challenging their organization’s future vitality.

Videos:
Design Policy Summit Video

Articles:
Raleigh News and Observer Article


Abe Crystal :: Principal at More Better Labs

Dr. Abe Crystal is a principal at MoreBetterLabs, applying human-computer interaction research and design methods to make systems and software easier to understand, more pleasant to use, and more useful. As a user experience researcher and conceptual designer, he is dedicated to creating better online communities, digital libraries, and e-commerce experiences through design. He has worked with clients such as Phonebooth.com, Princeton University, Duke University, NC State University, and NC LIVE to improve their user experience and develop new products that help “passionate experts” create online learning communities. Abe was a part of the user experience team in IBM’s Rational Software division where he conducted user research and conceptual design. Previously, Abe was adjunct professor of information science at the University of California Los Angeles and University of North Carolina, Chapel Hill. He co-founded the Triangle Usability Professionals Association, serving as vice president in 2006, president in 2007, and chair of its advisory council in 2008 and 2009. Abe received his Ph.D. from UNC-Chapel Hill.

Articles:
UX for Smart Marketers
Focus and Empathy Presentation


+ Participants +

Tim Rosenberg NC State University
Ijeoma Onuh NC State University
TJ Blanchflower NC State University
Deb Littlejohn NC State University
David Pearson NC State University
Rachel Steinsberger NC State University
Tanuja Patwardhan NC State University
Allison Hale NC State University
Tom Ahn Otis College of Art and Design
Anna Smith NC State University
Kermit Bailey NC State University
Timothy Buie NC State University
Martha Scotford NC State University
Scott Townsend NC State University
Christina Latina Pratt Institute
Katie Hill NC State University
Mike Brown NC State University
Mike Fretto University of Washington
Kirsten Southwell NC State University
Audrey Watanabe NC State University
Michael Falk NC State University
Gary Dickson Indiana University
Terry Naranjo NC State University
Jennifer Peeler NC State University
Julia Feldman NC State University
Chantal Fischzang Pratt Institute
Rishabh R. Dassani Herron School of Art & Design
Aly Blenkin Parsons The New School
Mary Elizabeth Miller NC State University
Nancy Vellinga Patron IUPUI – Herron School of Art and Design
Elisabetta DiStefano Pratt Institute
Jennifer Austin Shivers IUPUI
Elena Maccarone Prospective Graduate Student
Laura Rodriguez IBM / NC State University Alumni
Sean Jalleh NC State University
Michael Carbaugh NC State University
Josh Dillard NC State University
Erin Hauber NC State University
Hayley Hughes NC State University
Rachael Huston NC State University
Alexandria Jarvis NC State University
Rebecca Knowe NC State University
Claire Kohler NC State University
Hao Li NC State University
Minfei Li NC State University
Ariella Mostkoff NC State University
Marysol Ortega Pallanez NC State University
Amina Patton NC State University
Whitney Pride NC State University
Nadya Rodionenko NC State University
Nastia Tumash NC State University
Jay Vaglio NC State University
Andrew Whitcomb NC State University


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