Music Department
Arts Entrepreneurship

The Music Department is pleased to offer new courses in Arts Entrepreneurship for the Fall 2014 semester.


Students can register for:


EMA 365 Foundations in Arts Entrepreneurship (TTH 10:15-11:30)  


EMA 370 Practical Arts Entrepreneurship (TTH 3:00-4:15)  


EMA 375 Understanding the Arts Economies (MW 1:30-2:45)

during the standard registration period. Some classes can be taken concurrently and will be held at Broughton 1402 & 1403.

Note: EMA 365 and EMA 370 are GEP-IP courses.



EMA 365 Foundations in Arts Entrepreneurship

EMA 365 Foundations in Arts Entrepreneurship is a course that helps students re-conceive art as not simply something one sees in museums or concert halls. Instead, the course looks at art conceived broadly and helps students consider art not just in everyday life, but within the myriads of disciplines on campus.

Next, the course examines how art (now re-conceived) is consumed by the public. Again, art is not just for museums; we consume art everyday and most importantly, we make significant buying decisions (and identify ourselves) based upon what we think is art and what it means to us. 

Lastly, students will be taken on a more unusual journey where Arts Policy and Economics meet. Policy makers are now realizing that the arts (conceived broadly)are important to economic development - but this is only the beginning. Whatever we consider art  to be and mean, can positively impact communities, both large and small. 

For an emerging arts entrepreneur - or an emerging entrepreneur who has an idea for the arts community - Foundations in Arts Entrepreneurship is an indispensable introduction to an artist's entrepreneurial and decision-making process. Perhaps most importantly, this course demonstrates how consumers of an art product become a market AND how markets are defined.

EMA 370 Practical Arts Entrepreneurship

EMA 370 Practical Arts Entrepreneurship is a "nuts and bolts" course that shows students how to start for- and non-profit arts ventures. But this is only the beginning. What this course delivers to students is an overview of the cultural and economic environment of the arts - something no other arts entrepreneurship course in the country can provide.

In this course, students have the opportunity to explore an arts venture of their choosing and develop a feasibility study to support that exploration. Frequent presentations to the class help students craft their speaking and marketing skills. At the mid-point of the semester, students swap drafts of their feasibility studies, critique their peer's projects and add their expertise to improve each other's project.

Yet what makes this course unique is the Entrepreneurial Ecology of the Arts, a core pedagogy that helps students understand, in a holistic fashion, how the arts and arts products move from production to consumption in both the for- and non-profit environments. There is simply no other Arts Entrepreneurship program in the country that teaches the "big picture" - and for emerging arts entrepreneurs, this is critical.

Beyond the basic information students learn in Practical Arts Entrepreneurship, this course helps students see themselves as not just entrepreneurs, but CEOs who make clear decisions about their arts ventures by evaluating lager trends in the arts  industries.