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November 11, 2009

Distance education course on tourism offered in spring

Dr. Samantha Rozier Rich, assistant professor and tourism Extension specialist at N.C. State University, will teach an online distance education course this Spring 2010 entitled Foundations of Tourism (PRT 595-602 – Special Topics Course). The course was developed to provide a strong foundation of tourism-related knowledge and practice among Extension field faculty and other professionals working in the tourism field and/or hoping to work in the tourism field.

The course will run seven weeks (March 12 – April 30) and will meet once-a-week, via Elluminate (Thursday evenings from 7-8:30pm). In addition to live (synchronous) online class discussions and lectures, the course will include a variety of assignments aimed at providing students with the opportunity to gain hands-on practical experience working with tourism businesses and professionals.

Additional information about the course
The goal of this course is to provide students with in-depth knowledge of the conceptual foundation of tourism by acquainting students with selected theories, methods, techniques, current issues, practices, and principles that govern tourism behavior. From this course, students will gain an understanding of the multi-faceted nature of tourism to become successful agents of positive change in the tourism industry.

The course requires students to review literature on tourism and examine ongoing debates about important issues regarding how we travel and the structures of institutions that shape our travel. By actively engaging with course readings, assignments, and discussions with the professor and classmates, students will gain a more critical understanding of the tourism system, the role of sustainable communities, its components, and how they interact.

Upon successful completion of this course, students should be able to:
• Understand definitions and characteristics of tourism and typologies of tourists.
• Understand the complexity of the tourism system.
• Examine different approaches to tourist motivation, decision making, and information search.
• Realize the importance of the relationship between marketing/promotion and product planning.
• Examine the goals and challenges to sustainable tourism practices, tourism planning and development.
• Gain in-depth knowledge of the positive and negative impacts of tourism, and the need for ethical leadership.
• Demonstrate an understanding as to the importance of research in tourism.

Course Modules
This course has been divided into one orientation module and # content modules. In general, information is listed in sequential order based on the order in which students will need to access information.

• Orientation Module
• Module 1: Defining Tourism and Tourists
• Module 2: Tourism Demand, Behavior, and Motivation
• Module 3: Tourist Destination Choice – Decision Making
• Module 4: Tourism Marketing and Promotion
• Module 5: DMO’s and Destination Awareness and Image
• Module 6: Planning and Development Issues - Community Impacts
• Module 7: Tourism Research – Future of Tourism

Posted by Natalie at November 11, 2009 08:31 AM