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November 20, 2006

Is consumer confidence a good predictor?

Frequently economic headlines highlight the latest consumer confidence reading. But N.C. State University economist Mike Walden says it's not the best predictor of our economic future.

"You would get that expectation, but economists have long been aware of problems in the consumer confidence ratings," explains Dr. Walden. "Number one, consumer confidence tends to be a reaction to old news. It doesn’t necessarily reflect what’s going on right now in the economy.

"Also, the consumer confidence ratings are swayed by how people feel about the economy -– not necessarily by what they are actually doing in the economy," he adds. "So, for example, if many people feel ... the overall economy is bad, they will give a bad rating on a consumer confidence measure even though what they are doing personally is spending, investing and doing good things.

"What economists have found is actually that past patterns in consumer spending (are) a much better predictor of future actions by consumers ... than ... consumer confidence."

Posted by deeshore at November 20, 2006 10:04 AM

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