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Visual grammar
>>Consider the alternatives>>
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Visual grammar is a graphic hierarchy that helps readers
identify the most important parts of your poster.
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Columnar format
>>Consider the alternatives>>
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Organize your poster in columns so that it's easy to read
when there's a crowd in front of it.
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Use organizational cues
>>Consider the alternatives>>
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Another way to make sure readers know how to navigate your poster is to use
cues - numbers, letters, arrows - to guide them.
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Reader gravity
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There are language-specific ways in which most people read.
In English, it is top-to-bottom and left-to-right.
Wheildon (1995) called this "reader gravity."
You should not use organizational constructs that defy reader gravity -
it will confuse viewers, which is not what you want to happen.
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Balance and white space
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Your poster should have a good visual balance of figures and text,
separated by white space. Balance occurs when images and text are
reflected (at least approximately) across a central horizontal,
vertical, or diagonal axis. This axis is know as
the axis of symmetry.
Horizontal Symmetry
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Horizontal & Vertical Symmetry
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Diagonal Symmetry
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Asymmetry
(text-heavy on left, image-heavy on right)
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