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Do this ...
Design for all three audience categories.
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... not this
Design only for specialists in your field.
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Make your poster accessible to a wide-ranging audience so
that you can gain valuable insights and ideas
that you hadn't anticipated from people in other fields.
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Design your poster so that only those in your specialty will
understand, because you are not interested in the insight
of others or links to seemingly distant fields.
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Explain clearly the nature of the problem you are working on,
and why it is an important issue that the reader should care about.
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Omit all contextual information and just start describing your
work as if everyone should know why it's important and why they should care.
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Explain things in clear language, without using disciplinary
jargon and acronyms.
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Assume that everyone knows your field intimately and fill your
poster with jargon and acronyms that will make it opaque to all
but the four other specialists in your field.
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Interpret your findings in the conclusion and explain what they
mean in terms of the big-picture problem you're working on.
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Leave your conclusions uninterpreted and assume that everyone will
understand how they relate to the context you never provided.
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