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Do this ...
Emphasize visually - graphic elements should dominate.
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... not this
Visually de-emphasize to obscure your message.
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Use graphics, cartoons, and figures instead of text.
Remember, a picture is worth a thousand words.
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Portray the main points in the smallest type.
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Use color to emphasize or to link words and images together.
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Avoid color - think grey or monochrome.
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Use bold lines and obvious pattern or color to distinguish figures.
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On graphs, use thin lines or bars with patterns that are hard to distinguish.
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Use graph and table formats that portray the data without reference to extensive keys.
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Make all figures so small that the important information is invisible from 2m away.
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Write explanations directly on the figures.
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Use complicated legends far that require the reader to
constantly look back and forth between figure and legend.
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Minimize abbreviations and cross-references.
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Use lots of acronyms and shorthand that the viewer has to memorize
or constantly look up.
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