North Carolina State University’s student publications have been serving the campus and surrounding community for more than 100 years. The University is situated in the heart of Raleigh, the capital city of North Carolina, and is near the communities of Cary, Durham and Chapel Hill. The surrounding area is home to 1.2 million people out of North Carolina’s approximately 8 million residents.
N.C. State is the largest university in the state, home to nearly 30,000 students, and is the second largest employer in Wake County, employing almost 7,000 faculty and staff members. The majority of students at NCSU are in-state students (26,012) but we also have 2,364 out-of-state students, representing all 50 states, and 1,581 international students from more than 100 nations.
Student Media at North Carolina State University includes five media: Technician, the daily student newspaper; Agromeck, the yearbook; the Nubian Message, the weekly African-American tabloid newspaper; Windhover, an annual literary magazine; Americana; and WKNC, a 24-hour radio station. Each of the media are run exclusively by students. The Technician is funded almost solely through advertising monies. WKNC, Agromeck and the Nubian Message are funded through sponsorships and advertising monies but also receive a significant amount of student fee money.
Thank you for your interest in joining the NC State family through your advertising.
Terms and Conditions
Payment is due prior to the first ad insertion unless credit has been established. Accounts desiring credit must submit a credit application and be approved by the business manager before credit can be extended. Allow five to ten business days prior to deadline for processing.
National ads not placed through an agency must be prepaid.
Classified ads must be paid in advance.
Billing terms are net amount due and payable within 30 days. Accounts over 60 days will be allowed to advertise, but only if the outstanding balance is paid in full. Accounts 90 days past due must re-establish credit to advertise.
Accounts 90 days past due are turned over to the Attorney General’s office for collection. The business manager may also require prepayment for ads on such accounts without receiving the prepay discount. This will remain in effect until all balances are paid in full.
Display advertising will be billed after publication. Tearsheets will be sent along with invoices every publication day. Statements, summarizing the previous month’s activity, will be sent at the beginning of each month.
There is a $20 service charge on all returned checks.
All cancellations must be received prior to the regular advertising deadline. Ads cancelled after deadline will be billed at the full-value.
Proofed ads that run incorrectly because the proof was returned by the advertiser after deadline will be billed at the full value.
All advertising rates are net (non-commissionable).
The placing of any matter for publication or on-air sponsorships will be regarded as acceptance of all the provisions in this media kit. |
Advertising Policies
Student Media reserves the right to reject or edit any advertisement it deems objectionable, at any time prior to publication. Advertisements resembling news items will be labeled “paid advertisement.”
The advertiser assumes full liability for his/her advertisements and agrees to hold Student Media harmless for the content of all advertisements authorized for publication and any claims that may be made against Student Media.
Student Media is not liable for damages caused by content of paid advertisements or by poor production quality due to printing.
Student Media is not liable for typographical errors which do not lessen the material value of the advertisement. A subjective view of creativity is not a factor in deciding whether or not a discount is warranted.
Ads which are in error due to the fault of Student Media and are not worth their full value will be discounted at the discretion of the business manager based on the portion of the ad that was in error.
Student Media will be responsible for the first run errors only. Claims for allowance must be made within 10 business days of publication error. After this period the newspaper is exempt from liability due to error. The limit of responsibility will be the total cost of the advertisement in which the error occurs.
Only the business manager has the authority to make adjustments to charges for advertisements, thus all questions should be directed to him/her. (919.513.0362).
Ads 17 or more inches in depth will be billed for the full 20.5 inches.
Composition and artwork created by Student Media is the property of Student Media and may be published elsewhere with written permission from the business manager on a case-by-case basis.
Any artwork or photographs should be furnished by the advertisers or may by supplied by Student Media staff by prior agreement.
Only camera-ready and digital-ready ads will be accepted from nonlocal advertisers.
Student Media will provide minimal design and typesetting free of charge. Extensive layout and design work will be billed at 10 percent the cost of the advertisement.
The client must proof all typesetting. |
Rate card Designers
Ian LaBennett, Student Media creative design team
Josh Bassett, Agromeck editor
Katie Graf, Technician design editor
Meghann Dominie, Technician classifi eds manager
Patrick Clarke, Technician managing editor
Zach Patterson, Technician classifieds representative
Photography
Jeff Reeves, Technician photography editor
Mechanical Specifiations
No additional charges apply to the following digital-ready formats, which are ad formats that can be placed in the layout without any modifications by our production staff.
Student Media is not responsible for ads sent without hard-copy proofs or ads not meeting our mechanical specifi cations. Hard copies should include the file name on the print-out. Name your files according to your company name.
Ads must be properly sized. Ads that do not contain a border will have a 0.5 point border added.
If your ad is the wrong size or aspect ratio, you will be asked to correct the problem. Student Media will not distort or stretch ads. Incorrectly sized or misshapen ads may be scaled proportionally. Unused space may be used for other purposes. Proportionally scaled ads will be billed for the size the ad was requested per the manifest.
A resolution of 170 pixels per inch (ppi) is required for continuous tone photography and all rasterized images in the Technician and The Nubian Message. 300ppi files are required for the Agromeck and new student directory.
The quality of ads that must be scanned from preprinted material cannot be guaranteed. Do not include screened material or halftones in artwork to be scanned.
Ads must adhere to professional standards and copyright laws with regard to appearance and production. Do not use low-resolution photography such as that downloaded off the Web, artwork that has been faxed or logos taken from a telephone book. |
Submission
Always include a native file, all needed fonts and a high-quality printout in addition to the exported file. They may be needed to perform diagnostics on your ad. EPS files should not contain a specific halftone screen or transfer function.
Ads with problems will be returned to the client.
Acceptable file formats
PDF (.pdf) (preferred)
Illustrator native (.ai)
InDesign native (.indd)*
JPEG (.jpg)
PageMaker (.pmd)
Photoshop (.psd)
Quark (.qxd)*
Encapsulated PostScript (.eps)
Unacceptable file formats
Microsoft Publisher (.pub)
Microsoft Word (.doc)
Microsoft Excel (.xls)
Microsoft PowerPoint (.ppt)
GIF (.gif)
*Must be Macintosh compatible and include all native fonts and
images
** To avoid all font problems, make sure all text is “converted to paths.”
Customers who are not confident creating PDF files should work closely with their ad rep to ensure that the files are created properly.
Please submit ads on either a CD or via e-mail. All ads must be Macintosh compatible. Student Media is not responsible for files that do not meet submission criteria.
You can e-mail your ad as an attachment to advertising@technicianonline.com for ads appearing in the Technician or to ads@agromeck.ncsu.edu for ads appearing in the Agromeck. Talk to your advertising representative before e-mailing any files. |
CLICK HERE for PDF copy of the 2006-2007 production schedule
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