WKNC 88.1 FM

GENERAL INFORMATION | AGROMECK | NUBIAN MESSAGE | TECHNICIAN | WKNC
STUDENT MEDIA HOME

343 Witherspoon, CB 7318, Raleigh, NC 27695 • 919.515-2401 • f: 919.515-5133
www.wknc.org
Dave Nourse, general manager, 919.515.2401, gm@wknc.org
Chanon Smith, sponsorship manager, 919.515.2401, sales@wknc.org
Krystal Pittman, Student Media business manager, 919.513.0362, krystal_pittman@ncsu.edu

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WKNC-FM is a student-run, non-commercial radio station. Established in 1922, N.C. State student radio provides exciting programming to devoted listeners throughout the greater Triangle area. Boasting 25,000 watts of intense broadcasting, WKNC reaches a vast local, regional, and an international audience with online MP3 and OGG streaming technologies.

WKNC prides itself in offering unique and adventurous programming. The daily rock format during the week, coupled with specialty shows on the weekends, allows for a diverse and satisfi ed audience. Specialty shows include local music, heavy metal, bluegrass, jam band, international music, gospel, Latin music, Southeast Asian music and reggae shows. WKNC provides its listening community with an up-to-date concert calendar titled the “88 Rock Report” ticket giveaways, current news and announcements, sponsored concerts, remote broadcasts, and an interactive Web site.

WKNC is committed to maintaining a cutting-edge approach to radio broadcasting. The station offers state-of-the-art technology and training to engineers, on-air personalities, music directors, marketing managers and producers. In fact, several of Raleigh’s own commercial radio personalities and television anchors have worked for WKNC at one time.

Sponsorships
WKNC welcomes sponsors looking to share our dedicated and successful community. Local establishments and organizations, both large and small, have a chance to be recognized for supporting quality radio programming. By contributing to N.C. State radio, the sponsor may be acknowledged during broadcasts, on the Web site, or during WKNC sponsored concerts and events.

Advantages for WKNC Sponsors

Possible Tax Write-Off
As a part of the state university system, WKNC is a non-profit organization. Many sponsorships and donations are tax deductible.

Inexpensive
WKNC offers affordable sponsorships that are signifi cantly less expensive than conventional advertising offered by commercial radio stations.

Free Production
WKNC will draft, voice, and produce your donor announcement at no cost to you.

Community Awareness
Through your sponsorship of WKNC, you build an identity with the community.

Advance Education
Donations and sponsorships support the hands-on training that WKNC provides students of N.C. State University. Sponsorships allow organizations to be recognized for supporting NCSU students and the arts.

Sponsorship Options

Option 1: GREAT DEAL!
10 DA’s: Mon-Fri (6a.m.-midnight) This schedule includes 10 donor
announcements per week and would run for two weeks out of the month for a total of 20 donor announcements each month. Package includes one drivetime spot each day (Monday-Friday) for those two weeks out of the month the announcement is active.
Weekly Investment: $125
Monthly Investment: $250

Option 2: BETTER DEAL!
14 DA’s: Mon-Sun (6a.m.-midnight) This schedule includes 14 donor
announcements per week and would run every week of the month
for a total of 56 donor announcements each month. Package includes
one drivetime spot each day (Monday-Sunday) for every week the
announcement is active. This option also entitles you to one
“WKNC T-Shirt Stop.”
Weekly Investment: $125
Monthly Investment: $500

Option 3: BEST DEAL!
21 DA’s: Mon-Sun (6a.m.-midnight) This schedule includes 21 donor
announcements per week and would run every week of the month for
a total of 84 donor announcements each month. Package includes two
drivetime spots (morning and afternoon) each day (Monday-Sunday)
for every week the announcement is active. This option also entitles you to one “WKNC T-Shirt Stop.”
Weekly Investment: $187
Monthly Investment: $750

Sponsorships of individual shows are also available. Contact sales@wknc.org.

Addendums may be made to any one of the options to include a sponsorship of a WKNC event or concert, or perhaps join us in the studio for an on-air interview during one of WKNC’s electrifying shows. Remote broadcasts from your location are also available! The remote broadcast would include WKNC giveaways such as T-shirts, CD’s, and maybe even concert tickets! Promotions would also air on WKNC leading up to the event.

T-Shirt Stops

WKNC T-Shirt Stops are fun for everyone! T-Shirt stops are a great public relations tool that will attract the attention of your clients and increase business traffic. The on-air talent may bring CD’s and other giveaways as well. There is a $75 fee to be paid to the on-air talent and you may be asked to share the T-shirt costs.

The Fine Print

All sponsorships must be prepaid unless credit has been established with Student Media of North Carolina State University. Student Media reserves the right to deny or revoke credit to any business with poor credit history, poor payment history, lack of references, insufficient length of operation at present location or of a transitory nature. If any invoice becomes 90 days past due, Student Media reserves the right to revoke credit for one academic year.

Sample Sponsorship
“Programming on WKNC 88.1 is brought to you in part by Joe’s Pool Room - ‘Where Pool is all we do!’ Joe’s Pool Room on Hillsborough Street across from the Bell Tower has been serving the N.C. State community since 1987 and is open seven days a week until 2 a.m. They serve all kinds of pizza and subs, and accept the Pack Meal Plan. You can reach Joe’s at 555-5555 or fi nd them on the Web at joespoolroom.com. WKNC would like to thank the staff at Joe’s Pool Room for their continued support.”

Rock
Rock has evolved to an eclectic blend of music ranging from its original form to hip hop. No longer is it singled out as a specifi c music genre, but instead has become a melting pot of independent music, heavy metal, hip hop, and electronica.

Underground
Underground is WKNC’s hip hop chop shop. Underground highlights the best in underground and up-and-coming talent as well as local talent. Aside from the late night shows, hip hop is dispersed into the daytime format.

Afterhours
Afterhours is the electronic and ambient format usually played in the evenings on WKNC. The selection of music ranges from DJ to DJ because of the diverse sounds range from organic sounding bossanova to deep drum and bass.