Board
MEETING DATES 2012-2013
Sept. 11 | Oct. 9 | Nov. 13 | Jan. 15 | Feb. 12 | March 12 | April 9
All meetings are at 7 p.m. and are in Witherspoon 201 unless otherwise noted.
In accordance with the Student Media Constitution, representation of the Student Media Board of Directors shall be:
- Three student body representatives elected at-large in a student body election;
- Three student college representatives, appointed by the dean of the college, as apportioned to the colleges in the Media policies;
- Two faculty representatives, serving on staggered two-year terms, as apportioned to the colleges in the Media policies;
- Three individuals not under the employ of the University providing expertise on media management qualified and selected as provided by the Media policies;
- One representative from each media outlet chosen as provided by the Media policies, non-voting;
- The president of the Student Body, ex-officio, non-voting;
- The senior-most professional employee of the Student Media, ex-officio, non-voting.
Elected student members shall not be members of the Student Senate, of a Student Body Medium or any other campus-wide advisory or governance body as defined in the Documents of Policy.
At-large student body representatives (3, voting)
As per the spring 2012 election results, only one student met the minimum requirements for 15 votes. That student has since resigned from the board.
- Paul Ruddle (chair), doctoral student, crop science (appointed by student body president)
- Victoria Melbourne, senior, political science (appointed by student body president)
- VACANT
Appointed student representatives (3, voting)
- Bryan Hum, senior, international studies and political science (CHASS appointee)
- Jessica Lucas, senior, communication-public relations (CHASS appointee)
- Katherine Trapp (vice chair), senior, business administration (Poole College of Management appointee)
Professional (3, voting) and academic representatives (2, voting)
- Laura Zeff Schuchart is principal of Zeff Consulting, Inc., a marketing and sales development firm offering consulting, workshops and contract services for clients. Zeff holds an MBA in marketing from Northeastern University and a bachelors in communication studies from Liberty University. She was a founding member of UPSA International (United Professional Sales Association) and one of the first to achieve its CRSP designation (Certified and Registered Sales Professional).
- Michael Biesecker, covers federal courts, investigations and politics in North Carolina for the Associated Press. He was previously a capital reporter for The News & Observer and The Charlotte Observer, North Carolina’s two largest newspapers. He lives in Durham with his wife, Jenny Buelin, and their two children. Biesecker’s stories on patient deaths and abuse in the state’s mental health system, government corruption, the illegal destruction of public records and prisoner abuse have been honored with numerous state and national journalism awards. He is a 2010 fellow for mental health journalism at The Carter Center at Emory University in Atlanta. A native of Lexington, Biesecker is a graduate of N.C. State University and Wake Forest University. While earning his undergraduate degree in English at N.C. State, Biesecker worked as editorial editor and news editor at the Technician. He is now a member of the faculty, where he teaches courses in news writing and editing.
- Jim Rothschild joined WRAL-TV as the director of station operations in January 2010. He has been involved the management of television station operations for 30 years, specializing in marketing, production and programming. He has been honored with numerous awards for broadcast excellence including the George Foster Peabody Broadcasting Award, the NAB Service to America Partnership Award, and eleven Emmys. A native of St. Louis, Missouri, he earned a bachelor’s in communication from the University of Colorado and an master’s in business administration from Fontbonne University in St. Louis.
- VACANT — College of Design representative
- Dean Phillips is a lecturer in the NCSU Department of Communications where he teaches courses in public speaking, public relations, media, persuasion, newsroom ethics and broadcast performance. He has worked as a senior consultant for public relations firm where he performed a variety of public relations and media relations functions for political candidates, corporations, nonprofits and trade associations. He is president of deanWORKS, a production company which specializes in the making of television campaign and corporate image ads. He is a former vice president of Carolina Broadcasting and a former television news anchor, managing editor, news director and investigative reporter.
Student Media leaders (5, non-voting)
- Alex Sanchez, editor, Agromeck
- Kierra Leggett, editor, Nubian Message
- Mark Herring, editor, Technician
- Lisa Dickson, editor, Windhover
- Michael Jones, general manager, WKNC
Ex-officio (3, non-voting)
- Olivia Pope, manager, Student Media business office
- Andy Walsh, Student Body President
- Patrick Neal, director of student media advising

