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About Tourism Extension

Our Mission

The mission of Tourism Extension is to improve the quality of tourism provision across rural NC by helping individuals and communities develop healthy, prosperous and enduring tourism enterprises that will boost economic and community development efforts.  As Tourism Extension Specialists we seek to provide programs, resources and assistance to Extension Agents and other professionals working in rural counties across North Carolina.

Research Services

Tourism Extension works on a variety of research projects that assist business owners, communities and other tourism-related organizations in making informed decisions based on sound research.We will work with you to provide a custom research solution to address your needs at an affordable cost. Click here to learn more.

Tourism Extension Strategic Report (White Paper)

The Tourism Extension Strategic Report, entitled Tourism Extension: Helping Communities Develop Healthy, Prosperous, and Enduring Tourism Enterprises, outlines the role of Tourism Extension, current projects, and plans for the future. Click here to view the Tourism Extension Strategic Report


About Tourism in NC

Each year, over 60 million visitors flock to North Carolina and contribute more than $14 billion annually to the state's economy. These numbers continue to rise as Carolina moves up the list of Top 10 most visited U.S. states. Tourism is also a vital industry for North Carolina in many other ways: it generates close to $748 million in state tax dollars a year, and over $450 million in local tax revenues; directly supports nearly 200,000 jobs and close to $4 billion in wages; and has brought new life to areas left without a livelihood by the demise of other industries.

In short, tourism means jobs for North Carolinians and economic prosperity for communities across the state. Tourism Extension's engagement and economic development programs recognize the importance of tourism and allow Tourism Extension to be a partner in planning, developing, and growing sustainable tourism and recreation resources across North Carolina. These programs also reflect the growing diversity of the tourism industry as well as Cooperative Extension and NC State's national stature within many of its most important sectors.