Samantha Rozier Rich, Ph.D.
Tourism Extension Specialist
Department of Parks, Recreation and Tourism Mgmt.
Box 8004, 3028D Biltmore Hall
Raleigh, NC 27695-8004
North Carolina State University
Dr. Samantha Rozier Rich is a native of Moncks Corner, South Carolina and received her Bachelor of Arts degree from Clemson University in Speech and Communication Studies and Business Administration in May of 2002. After working in Charleston, SC with the Charleston Area Convention and Visitor's Bureau, Samantha pursued graduate work and received her Master's of Science degree from Clemson University in Parks, Recreation, and Tourism Management in May of 2005. Her Master's thesis research explored the use of multidestinational (side trip) travel by visitors to Charleston, South Carolina as a means of providing insight for the creation of a more collaborative relationship among Charleston and rural side trip attractions and communities. Specifically, her research was used by both Berkeley County and the Charleston Area Convention and Visitor's Bureau as a means of better marketing the greater Charleston area and greater Berkeley County to new and returning visitors.
In May of 2008 Samantha received her Ph.D. in Tourism Management from the University of Illinois Urbana-Champaign. Her doctoral dissertation research examined the use of mass mediated messages (travel articles and travel brochures) and promotional techniques in creating awareness and response among viewers. Overall, Samantha's general research interests often include aspects of tourism marketing and promotion, sustainability, and the use and creation of collaborative relationships among tourism entities. From her research, she hopes to help inform both academics and practitioners alike by providing insight on how to better understand, communicate to, and reach visitors/consumers.
Community Outreach Interests
As a faculty member at NC State University, Dr. Samantha Rich has a split appointment as an Assistant Professor in the Department of Parks, Recreation and Tourism Management and as a Tourism Extension Specialist. Much of Dr. Rich's community outreach interests respond to the notion that as interest in tourism as a tool for economic development continues to grow among communities in North Carolina and beyond, a need for resources and programs aimed at fostering collaborative relationships and at furthering sustainable tourism practices are needed. In response to this need, she aims to help inform both practitioners and academics alike by developing and implementing resources designed to identify and foster opportunities for collaboration and economic development, while at the same time, promoting sustainable tourism practices.
Overall, Dr. Rich's general research interests include tourism marketing and promotion, sustainability, and the use and creation of collaborative relationships among tourism entities. Her most recent research endeavors include an examination of the use of mass mediated travel narratives (travel articles and travel brochures) in promoting travel to destinations. Over the next several years, Dr. Rich plans to continue to build upon her contributions by further developing her research surrounding communicative behaviors and promotion. In doing so, much of her research aims to bridge disciplinary boundaries as it often draws from theories adapted from communication, consumer behavior, persuasion, marketing, and leisure. Plans for future research include the examination and application of opportunities for stakeholder collaboration and joint promotion; the use and importance of narratives in conveying experiences; and the use of GIS technologies as a means of better identifying opportunities for collaboration and promotion.