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NC Birder Friendly

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Birder Friendly Business and Birder Friendly Community Training Program

Designed for businesses and communities near the North Carolina Birding Trail, this training provides tools and information to market local businesses and communities to birders as they travel the Trail. The program provides information on special needs for this niche market, as well as specific suggestions and ways to reach this market. 

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This program was developed by Tourism Extension at NC State University and Audubon North Carolina and received funding from the Golden LEAF Foundation.

The goal of the program is to build communication and knowledge of resources to reach bird watchers and provide ideas for cooperative marketing for businesses and communities. Basically, the program strives to provide tools for businesses and communities to reach the niche market of bird watchers.

Topics covered in this six-hour training are as follows:

  • Birders as clients
  • Enhancing your business and community for birders
  • Know your community and its resources
  • Enhancing your business and community for birds
  • Expanding your business horizons
  • Developing a plan of action and community resource list

NOTE: The Birder Friendly Training Program came to an end in November 2008, coinciding with the end of our funding for the program. We have created a TRAINING SYNOPSIS AND RESOURCES document. 

Cost of the training was only $20 per participant, which included a light lunch meal and training materials.

To learn more about the training program or to see a list of Birder Friendly Businesses and Birder Friendly Communities in North Carolina, please visit: http://ncbirdingtrail.org/business/.

To learn more about the NC Birding Trail initiative, please visit: http://ncbirdingtrail.org.