Tourism Extension Research:
Factsheets and Technical Reports

Factsheets and Newsletters

• Rich, S. R., Barbieri, C., *Arroyo, G., & *Xu, S. (2012).  Agritourism, farm visits, agro-tourism, oh my!  Do consumers, farmers, and extension agents speak the same language?  North Carolina Cooperative Extension Service, North Carolina State University, Raleigh, NC.
• Xu, S., & Rich, S. R. (2012).  Agritourism in North Carolina: Comparison Report of 2005 and 2001 Survey Results.  North Carolina Cooperative Extension Service, North Carolina State University, Raleigh, NC.
  
• Xu, S., & Rich, S. R. (2012).  Agritourism in North Carolina: Summary of Pilot Study Results.  Agricultural Publication AG-760-W.  North Carolina Cooperative Extension Service, North Carolina State University, Raleigh, NC.  6 pp.
• Colucci, S., Rich, S. R., Tomas, S., Carleo, J., Schilling, B., & Komar, S. (2012). Using social media to market agritourism. Agricultural Publication AG-751-W. North Carolina Cooperative Extension Service, North Carolina State University, Raleigh, NC. 9 pp.
• Rich, S. R., & Barbieri, C. (2011). What is agritourism? North Carolina Dairy Goat Breeders Association Summer 2011 Newsletter 4.
• Schilling, B., Komar, S., Carleo, J., Rich, S. R., Tomas, S., & Colucci, S. (2011). Marketing 101 for your agritourism business. Bulletin E337. Rutgers Cooperative Extension, Rutgers University New Jersey Agricultural Experiment Station.
• Rich, S.R., & Santos, C. (December, 2010). Reading promotional travel narratives: Processing and skepticism. CenStates TTRA Quarterly Newsletter.
• Rich, S. R., Tomas, S. R., Colucci, S., Komar, S., Schilling, B., & Carleo, J. (2010).  Agritourism: Opportunities for farm diversification.  Agricultural Publication AG-734-01.  North Carolina Cooperative Extension Service, North Carolina State University, Raleigh, NC.  4 pp. 
• Komar, S., Schilling, B., Carleo, J., Colucci, S., Rich, S. R., & Tomas, S. (2010).  Is an agritourism venture right for your farm?  FS1131.  Rutgers Cooperative Extension, Rutgers University New Jersey Agricultural Experiment Station.

Technical Reports

• Xu, S., & Rich, S. R. (2012). Agritourism in North Carolina 2011 Survey results. Report for NCDA&CS/Agritourism Office and the North Carolina Agritourism Networking Association (NCANA).
• Xu, S., & Rich, S. R. (2012). Agritourism in North Carolina: Comparison Report of 2005 and 2011 Survey Results. Report for NCDA&CS/Agritourism Office and the North Carolina Agritourism Networking Association (NCANA).
• Rich, S. R., Tomas, S. R., & Xu, S. (2011). Agritourism in North Carolina visitor and farmer survey result.
• Harrolle, M., Rich, S. R., King, M., Supak, S., Warner, S., & Xu, S. (2011). Economic impact study of organized youth camps in Western North Carolina (Buncombe, Jackson, Henderson, and Transylvania Counties). Report prepared for the North Carolina Youth Camp Association.
• Tomas, S. R. & Rozier-Rich, S. (2010).  Tourism Development and Marketing Strategies for Rutherford County Tourism Development Authority.  Report Prepared for Rutherford County TDA.
• Rozier-Rich, S., Tomas, S. R., Banks, C., & Standish, K. (2010).  Occupancy analysis of Applewood Manor Inn Bed and Breakfast.  Report prepared for Applewood Manor Inn Bed and Breakfast.
• Smith, W. W., Tomas, S. R., Canberg, A., & Rozier-Rich, S. (2010).  Results of the 2010 NC and SC festivals and events planner survey.  Report prepared for the North Carolina Association of Festivals and Events (NCAF&E) and for the South Carolina Festivals and Events Association (SCFEA).
• Smith, W. W., Canberg, A., Tomas, S. R., and Rozier, S. (2009).  “Results of NC and SC Festivals and Events Survey” for the North Carolina Association of Festivals and Events (NCAF&E) and the South Carolina Festivals and Events Association (SCFEA).
• Tomas, S. R., and Rozier, S. (2008, November).  Tourism Extension:  Helping Communities Develop Healthy, Prosperous and Enduring Tourism Enterprises.  White Paper.
• Rich, S.R., Komar, S., Schillings, B., Tomas, S.R., Carleo, J., & Colucci, S. (Accepted). Using Webinars for National Agritourism Education: A Case Study of Success. Journal of Extension (JOE).