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Resources & Factsheets by Topic



Advertising
Agritourism
Bed & Breakfasts

Blueways-Trail Development
Brochure Development
Business Plans
Business Start-up
Coastal Tourism
Cultural and Historical Tourism
Customer Service/Customer Experience

Direct Marketing
Economic Impact
Farmer's Market
Feasibility
Fee Hunting
Financial Management
Handicapped/Disabled Tourists
Hospitality/Customer Service
Landowner Resource Package
Internet Marketing - Website - Social Media
Leases
Liability Issues
Lodging
Management
Marketing
Miscellaneous
Regulatory Issues
Pricing and Development
Promotion
Tourism Demographics/Market Segmentation



Advertising

Evaluating Tourism Advertising with Cost-Comparison

Tourism Advertising: Some Basics

Creating Advertising that Sells

Advertising a Small Business

Advertising—Better Business Bureau Code of Advertising


Advertising in a Nutshell

Advertising Your Business

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Agritourism

Agritourism in New Jersey -Sustaining Farming on the Urban Fringe. The New Jersey Agriculture Experiment Station (NJAES) agritourism teams developed a website which provides additional-related resources, webinar videos, and information for farmers, educators, planners, and visitors.

AgrifoodGateway.com - your one source for food and agriculture information.

Minnesota Institute for Sustainable Agriculture - Farmstay Manual

East Coast Agritourism Webinar Series - topics include Introduction to Agritourism; Is Agritourism Right for You?; Marketing Basics; Creating the Customer Experience; and Social Media 101. Recorded webinars provided.

Rich, S. R., Tomas, S. R., Colucci, S., Komar, S., Schilling, B., & Carleo, J. (2010). Agritourism: Opportunities for farm diversification. Agricultural Publication AG-734-01. North Carolina Cooperative Extension Service, North Carolina State University, Raleigh, NC. 4pp.

Komar, S., Schilling, B., Carleo, J., Colucci, S., Rich, S. R., & Tomas, S. (2010). Is an agritourism venture right for your farm? FS1131. Rutgers Cooperative Extension, Rutgers University New Jersey Agricultural Experiment Station.

Agriculture Tourism in Cochise County, Arizona

Agritourism: Points to Consider

Can a Farmer Make Money With an Outdoor Recreation Sideline?

Farm-Based Tourism

Farm and County Tourism Based on Your Property

Nature Based Tourism and Agritourism Trends

Pick-Your-Own (U-Pick) Marketing [factsheet] – University of Kentucky Cooperative Extension

So You Want to Start an Agritourism Farm? - NC Department of Agriculture & Consumer Services - Agritourism Office publication

Is Agritourism Right for You?  - New Jersey Department of Agriculture

Liability for Visitors to Farm Property [factsheet]

Networking Association for Farm Direct Marketing and Agritourism (NAFDMA)

Agritourism, Your Way:  A How-To-Guide for Successful Agritourism Enterprises.  (Prepared for the University of Georgia’s Center for Agribusiness and Economic Development and North Carolina State Cooperative Extension Services’ Business Side of Agritourism Program Series  Developed by K. Wolfe and G. Bullen.)

Agritourism in Focus: A Guide for Tennessee Farmers (Extension PB 1754)

Western Profiles of Innovating Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises. The University of Arizona Cooperative Extension Publication AZ 1325. 

Agritourism Best Management Practices and Plan of Operation  LSU Ag Center – Research and Extension.

National Extension Tourism (NET)

Direct Farm Marketing and Tourism Handbook (available for download)

Agri-Tourism Workbook.  Agri-Business Council of Oregon

University of Minnesota – Tourism Center

Utah State University – Cooperative Extension – Institute for Outdoor Recreation and Tourism

Agricultural Marketing Resource Center 

Various agritourism resources from Oklahoma Agritourism

Adams, B. B. (2008).  The New Agritourism: Hosting Community and Tourism on Your Farm.  Auburn, CA: New World Publishing

Promoting Tourism in Rural America

National Children’s Center for Rural and Agricultural Health Safety 

Various marketing-related resources – An online resource for farmers, researchers, and policy makers

Zoning and Health Considerations in Agritourism

George, H., and Rilla, E. (2005).  Agritourism and Nature Tourism in California.  University of California Agriculture and Natural Resources Publication 3484.

Sznajder, M., Przezborska, L, & Scrimgeour, F. (2009). Agritourism. Oxfordshire, UK: CABI.
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How-To Guides for Successful Agritourism Enterprises

Community Service

Considering an Agritourism Enterprise? Part of a How-To Guide for Successful Agritourism Enterprises

Customer Service

Marketing Your Agritourism Business

Qualifying and Quantifying Your Personal Agritourism Potential

Regulations That May Affect Your Agritourism Enterprise
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Bed & Breakfasts

Starting a Bed and Breakfast/Farm Vacation Business

A Profile of Minnesota’s Bed and Breakfast Industry—1988 (Research Summaries)

A Profile of South Carolina’s Bed and Breakfast Industry

Bed and Breakfast Zoning: A Guide to Regulations

Guidelines for Development: Beginning a Bed and Breakfast in South Carolina

Business Management and Marketing: Bed and Breakfasts

Developing a Bed and Breakfast Business Plan:
Part 1,
Part 2, Part 3, Part 4, Part 5

Establishing the Ambiance in a Bed and Breakfast or Farm Vacation Home

New York’s 1993 Bed and Breakfast and Inn Industry

Starting a Bed and Breakfast in Michigan

Starting a Bed and Breakfast/Farm Vacation

The Minnesota Bed and Breakfast Market: Guest Profile
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Blueways - Trail Development

New York's Department of Resources Local Waterfront Revitalization Program

Water Resources Planning Tools

Water Trails

Paddle Trail Development

Rails-to-Trails

Economic Impact of Blueways
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Brochure Development

Creating Travel Brochure that Sells

Developing Effective Brochures

Tourism Brochures to Boost Business
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Business Plans

Business Plan Checklist

How to Write a Business Plan

Business Plan Outline

Developing a Bed and Breakfast Business Plan Part 1


Developing a Bed and Breakfast Business Plan Part 2

Developing a Bed and Breakfast Business Plan Part 3


Developing a Bed and Breakfast Business Plan Part 4

Developing a Bed and Breakfast Business Plan Part 5
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Business Start-up

N.C. Marketready Toolkit - Business Basics

Small Business Start-Up Kit

Setting Up Your Own Business: Monitoring the Health and Growth of Your Business

Getting Started in a Recreational of Tourism Business

A Guide to Texas Business Licenses and Permits: 4 Steps to Starting A Business

Checklist For Going Into Business


Are You an Entrepreneur?

Entrepreneurship/Agribusiness

Life Advice About Running a Small Business

Starting a Bed and Breakfast in Michigan

Starting a Bed and Breakfast/Farm Vacation

Zoning and Health Considerations in Agritourism
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Coastal Tourism

New York's Department of Resources Local Waterfront Revitalization Program

Water Resources Planning Tools

Water Trails

Paddle Trail Development

1996 Angler Effort/Expenditures on New York’s Great Lakes Waters

Activities at Free Public Water Sites

Boating Patterns and Behavior


Boating Safety in Minnesota

Economic Impact of Lake Superior Fishing on Minnesota Waters of Lake Superior

Minnesota Boat Owners: A Summary of What They Are and What They Want

New York’s Great Lakes Angler Markets

Preferred Facilities/Services: Free Public Water Access Sites and Services

Providing Public Access in Coastal Areas: Options for Landowners


Recreational Boating: Lake Superior

Scenic Byways, Trails, and Corridors and Their Impacts
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Cultural and Historical Tourism

Customer Service/Customer Experience

Customer Service

Pine II, B. J., and Gilmore, J. H. (1999).  The Experience Economy:  Work is Theatre and Every Business a Stage.278 pages

Other Writings from Pine and Gilmore (of The Experience Economy)

Pink, D. H.  (2005).  A Whole New Mind:  Why Right-Brainers Will Rule the Future.  Penguin Group, New York, NY, 275 pages
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Direct Marketing

Direct Marketing (Business Management Series)

Direct Marketing of Ag Products to Tourists


Ace Components of Good Direct Marketing

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Economic Impact

Cost Benefit Analysis: Local Tourism Development

Economic Impact of Recreational Fishing on Minnesota Waters of Lake Superior

Economic Impact of Visitors to Your Community

Measuring Tourism Impacts at the Community Level


Measuring Visitor Expenses and Cost Benefit Analysis
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Farmer's Market

North Carolina Good Farmer's Market Practices
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Farmers' Market

Feasibility


Starting a Small Business: The Feasibility Analysis

Feasibility of Agricultural and Community Based Tours

Feasibility Analysis In Tourism

A Guide for a Feasibility Study of Recreation Enterprises
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Fee Hunting

Developing a Hunting Lease

The Hunters' Guide to a Successful Hunt Lease: Agricultural Extension Service, The University of Tennessee

Economic Impacts 2006

Hunter Access Permission Card

Hunting Lease Liability Insurance

Hunting Leases

Active Outdoor Recreation Economy

Rural Landowner Liability for Recreational Injuries

N.C. Department of Agriculture and Consumer Services: Welcome To Hunt NC Farmland

Hunting Leases: Considerations and Alternatives for Landowners

Hunters and Anglers in N.C. Sportsmen in NC Brochure
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Financial Management

Setting Up Your Own Business: Records and Bookkeeping

Setting Up Your Own Business: Financing Your Business

Setting Up Your Own Business: Glossary of Financial Management Terms

ABC’s of Borrowing

Sample Cash Budget

Small Business Financial Status Checklist

Financing For the Small Business

14 Survival Tips For Managing During Economic Downturns


Record Keeping in a Small Business

Management Through Figures in the Lodging Industry
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Handicapped/Disabled Tourists

Tips on Serving Patron With Special Needs
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Hospitality/Customer Service

Tourism Development: Your Place in Serving the Visitor

Tourism: Greeting the Guest


Courtesy is Contagious

Customer Service in a Changing World

Face to Face: Tourism Hospitality Training

First and Lasting Impressions

Good Customer Relations with Improved Personal Selling

Hospitality is Knowing Your Community


Hospitality is an Attitude

Planning the Hospitality Program

Planning the Hospitality Program: Content

Tourism Development: Your Place in Serving the Visitor

Customer Aftercare: How to Spend Less and Sell More

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Internet Marketing - Website - Social Media

E-Mail—The Most Important On-Line Communication Tool in Your Marketing Toolbox

Direct Your Web Site to a Directory

Successful Internet Marketing Requires Follow-Up Marketing

Small Farm Central – Create a website to promote your farm and sell your products

10 rules for your small business home page

Top 10 Small Business Web Site Marketing Tips

Social Media Dictionary

Your Guide to Social Media Survival - step-by-step instructions for Facebook, Twitter, and Blogs - Tennessee Department of Agriculture

Ohio Farm Bureau Guide to Social Media

Jan. 26th, 2010 Extension's Agriculture and Social Media Web Conference Summary

How to create a Facebook page

How to: Build Your Personal Brand on Facebook

How To: Build Your Personal Brand on Twitter
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Landowner Resource Package

Various resources to assist with developing and planning a tourism business

Woodland Steward Series - Resources for landowners and trainers
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Leases

Tips for Hunting Leases

Lease Hunting: Opportunities for Missouri Landowners


Real Property: Leasing Land For Hunting and Other Recreational Uses
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Liability Issues


Limit liability for agritourism farms NC statute

North Carolina Agritourism Limited Liability Law

Explanation of the effect of 2005 Limit Liability Law on agritourism farmers in NC

Alternative Enterprises For Farm and Forest: Risk Recreation

Agritourism - Keeping passengers safe on hay rides

Liability and Insurance Protection in Rural Recreation Enterprises

Small Business Health Insurance

Insurance For the Home-Based Entrepreneur

Insurance and liability issues for agritourism operators

The state of agritourism liability insurance in Montana and the West

Liability for Visitors to Farm Property [factsheet]
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Lodging

Low Cost Home Business or Resort Furnishings

Resort Interiors

Marketing Management in the Lodging Industry
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Management

Business Management and Marketing: Bed and Breakfasts

Transferring Management in the Family-Owned Business


14 Survival Tips For Managing During Economic Downturns


Management Issues For the Growing Business

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Marketing

Various marketing-related resources – An online resource for farmers, researchers, and policy makers

Community and Tourism Development

Tourism Marketing

Business Management and Marketing: Bed and Breakfasts

Marketing Community Parks and Recreation Resources: Developing Exhibits

Visual Merchandising: A Guide for Small Retailers

Communication and Marketing Practices of Minnesota Convention and Visitor’s Bureaus

Community Travel and Tourism Marketing

Developing and Effective Tourism Marketing Program

Marketing Crafts and Other Products to Tourists


Marketing Management in the Lodging Industry

Marketing the Uniqueness of Small Towns

Tourism Marketing

Creating a Promotional Theme

Developing an Interpretive Guide For Your Community

Developing a Promotional Strategy

Information and Traveler Decision Making


Roadside Signs

Selecting Promotional Media

Signs That Sell

Customer Aftercare: How to Spend Less and Sell More


How to Use Marketing and Sales to Explode Your Home Business

Marketing Strategies for the Growing Business

15 Foolproof Ideas For Promoting Your Company


Relationship Selling: The Path to Sales Success
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Miscellaneous

Community and Tourism Development

Assessing and Developing Tourism Resources

Attracting the Migratory Retiree

Litter Control in a Tourist Area: Methods and Costs

Recycling for the Hospitality Industry

Managing Tourism Information Systems

Stories Across America: Opportunities for Rural Tourism
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Regulatory Issues

Small Business Handbook: Laws, Regulations, and Technical Assistance Series

Bed and Breakfast Zoning: A Guide to Regulations
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Pricing and Development

Assessing and Developing Tourism Resources

Tourism Planning

Tourism Development: Your Place in Serving the Visitor

Community Development Strategies for Tourism: An Assessment Tool


Inventorying Existing and Potential Tourism Attractions

Site Development Process

Tourism and Its Significance in Local Development

Strategic Planning For the Growing Business

Introduction to Strategic Planning

Pricing Tourism Products and Services

Pricing Your Products
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Promotion

Creating a Promotional Theme

Developing a Promotional Strategy

Selecting Promotional Media

15 Foolproof Ideas For Promoting Your Company
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Tourism Demographics/Market Segmentation