Marketing:
Getting the Word Out

In an era of scarce financial resources and dwindling budgets, many tourism-related attractions and agencies are being asked to do more with less. Marketing and advertising can be an expensive undertaking, and often marketing budgets are the first to get reduced. However, marketing and promoting are critical to the success of any business, as customers must know about amenities and offerings in order to choose it as a tourism opportunity. As a result, many savvy attractions and agencies are exploring creative and less expensive avenues and opportunities for getting the word out to visitors. Historic Yates Mill County Park, located in Raleigh, NC, has employed creative strategies to help promote the park and its offerings and provides an example of how attractions and agencies can conduct effective marketing on a budget.

For more information:
Historic Yates Mill County Park Website
Historic Yates Mill County Park Facebook
Calendar of Events
Yates Mill Associates
Yates Mill History
Wake County Parks, Recreation and Open Space

Please watch the video and listen as Rebeccah Cope shares how Historic Yates Mill County Park uses creative strategies for marketing and getting the word out to current and potential visitors.

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Rebeccah Cope

Rebeccah Cope is Program Director at Historic Yates Mill County Park. She is enthusiastically dedicated to the ongoing outreach of the park.

HYMCP - The Mill HYMCP - Volunteers HYMCP - Visitors