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February 03, 2006

Roles of advertising

Advertising is something most of us see every day -- in magazines, in newspapers, on TV and on billboards. Is it something we should avoid -- or be happy about? Dr. Mike Walden weighs in.

“Certainly you have different views here: Some people see advertising as annoying, a waste -- it interferes with what we are watching on TV or reading in the newspaper!

"Other people see it as informative," explains Walden, a professor and extension economist with N.C. State University's Department of Agricultural and Resource Economics.

"Advertising tells us that some product or service is available, and it tells us where to get it. It may also give us some information about the product or service.

“One overlooked role of advertising, however, is that it does partially pay for many of the media outlets that we use. For example advertising spends a lot of money on TV, radio and in newspapers. If they didn’t, the direct charges to us for those media outlets would be considerably higher.”

Posted by deeshore at February 3, 2006 08:00 AM