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July 27, 2007

Summer clearance sales

Summer clothes and other summer products are already being put on sale. Because retailers know that consumers are looking ahead, says N.C. State University economist Mike Walden.

"I think they are really following us. We as consumers look ahead. I think many of us many shoppers thought really of summer back in spring
Now that summer is here, we are looking ahead to the fall and back-to-school," says Dr. Walden.

"And so retailers realize this, and so what they want to do is move their summer products off the shelves because what they certainly don't want to do is be stuck with a lot of summer products. It's very difficult and expensive to store those until the next season, plus styles may change. Consumers are fickle," he adds. "So retailers really want to move those products that are seasonally based off their shelves. And they do that by putting them on sale.

"So this time of year -- and we will see this repeated when winter comes and so forth -- ... when the summer products are on sale really presents a great buying opportunity for consumers who, for whatever reason, have waited to stock up on summer items," Walden concludes. "And you can do that now very inexpensively maybe for next year."

Posted by deeshore at July 27, 2007 11:26 AM