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Workshop to Focus on Retail Sales of Produce

February 13, 2007

Media Contact: Media Contacts: Annette Dunlap, North Carolina Cooperative Extension associate, value-added and alternative agriculture, 919.515.5969 or, or Kenny Bailey, North Carolina Cooperative Extension agent, Cumberland County, 910.321.6871 or

A workshop designed to help farmers sell produce to restaurants, schools and grocery stores will be held Feb. 28 at the Charlie Rose Agri-Expo Center in Fayetteville.

Titled "Bridging the Gap: Selling to Food Service and Retail," the workshop is being provided by the North Carolina Cooperative Extension Service and the College of Agriculture and Life Sciences at North Carolina State University. The workshop cost is $25 per person ($12 per person for government employees), which includes lunch. The registration deadline is Feb. 20.

The event begins at 8:30 a.m. and concludes at 2:30 p.m. The workshop will feature presentations on how to market produce to restaurants and retail chains, sell fresh produce to schools and legal issues involving direct marketing. Growers also will learn about possible grants and other funding sources they can use to more effectively market their produce.

"The workshop's goal is to give farmers information that could help them make decisions about what they want to do with their land and look at other things that could make money for them," said Annette Dunlap, workshop organizer and North Carolina Cooperative Extension associate, value-added and alternative agriculture.

Among workshop speakers is Craig Watson, vice president of Sysco, a national restaurant and food service supplier, who will talk about the potential market for growers in North Carolina. The company does not have contracts in North Carolina.

More information is available from Dunlap at (919) 515-5969 or or from Kenny Bailey, North Carolina Cooperative Extension agent in Cumberland County at (910) 321-6871 or Information is also on line at

- Dave Caldwell, 919.513.3127 or -

Posted by Dave at February 13, 2007 02:10 PM