Main Image Tourism Extension

and Events

  • Recent rules for sales and use tax have changed for admission charges to entertainment activities with exceptions for “educational purposes”. Take the time to understand the definitions of “admission charge, amenity & entertainment activity” and understand what is considered “educational purposes”.

    Click here to see how the altered rules may affect your agritourism business.

  • Festival and Event Management course: The Tourism Center at University of Minnesota offers an online Festival and Event Management course. The fall 2014 offering will begin on September 15 and last untilNovember 7. For detailed information about the course, please click HERE.
  • Enhancing Cultural and Nature-based Tourism Development through Partnerships: Dr. Erin Seekamp presented information on cultural and nature-based tourism and existing Tourism Extension partnership programs at the Robeson County Extension Office on April 24, 2014. This was part of a series of Sustainable Tourism Seminars for farmers, small business owners, and aspiring entrepreneurs coordinated by Casey Hancock. This presentation highlighted the differences between cultural, nature-based and eco-tourism, the importance of interpreting natural and cultural resources, and the ways in which partnerships can enhance tourism development.
  • Carla Barbieri and Duarte Morais visited the North Carolina General Assembly on March 20, 2014 to give a presentation on The Importance of Agritourism for North Carolina to the NC General Assembly’s Committee on Cultural and Natural Resources.
  • Duarte Morais was selected as one of the four winners of the Outstanding Extension Service Award and was elected to the Academy of Outstanding Faculty in Extension and Engagement. He was honored at the annual Outreach and Extension Awards Luncheon on April 14 at the McKimmon center.
  • Jennifer Iyengar presented Voices from the Field at the Southeast Recreation Research Conference in Asheville on Monday, March 31, 2014. Her presentation addressed new findings from the Tourism Extension Needs Assessment conducted in the spring and summer of 2013. Topics included the differences between the needs of agents in urban and rural counties, and the different needs of counties with dedicated tourism agencies, and those without.
  • Check out Extension Agent Roy Thagard 's video on agritourism in Greene County, North Carolina.
  • What does ICAR and P1T have in common? Just ask Dr. Duarte Morais. A new partnership with the Indian Council of Agricultural Research (ICAR) and North Carolina State University was established recently. Read more about this new partnership.
  • Duarte Morais, Associate Professor and Tourism Extension Specialist is featured in the autumn issue of COASTWATCH, People-First Tourism: Connecting with Nature's Bounty.
  • Check out our newest Agritourism Factsheets, Agritourism, farm visits, agro-tourism, oh my! Do consumers, farmers, and extension agents speak the same language? AND Using social media to market agritourism.

On the Road with
Tourism Extension

  • The 2014 Southeast Recreation Research (SERR) Conference in Asheville was well attended and provided an opportunity for students from Southeastern Universities to share their current research. NC State was well represented, and a number of presentations tied directly to current Tourism Extension projects. Jennifer Iyengar’s presentation on differing county needs demonstrated the path Tourism Extension will need to walk in order to provide the most relevant materials for agents. Ginger Deason presented Tourism Extension’s latest findings on birders' needs and expectations, which will help in in the redevelopment of the Birder Friendly Business program. Finally Yuchen Mao’s poster “Spatial Analysis of Tourism Micro-entrepreneurship Amenities, and Poverty in North Carolina” was awarded best poster in the doctoral student category. His research looks at the spatial relationships between tourism amenities, micro-tourism businesses, and poverty, and ties in very closely with the work People-first Tourism is doing. We look forward to the next stages of each of these research projects which will ultimately enhance tourism development in NC.
  • Partners from North Carolina Cooperative Extension delivered a workshop to their peers advocating involvement with People first Tourism as Empowerment Agents. P1T was designed to catalyze the ongoing efforts of community change advocates. In rural NC, these partners are often Extension professionals, whose job has always been to enable the success of entrepreneurial people in their communities. People First Tourism Empowerment Partners, Susan Kelly and Casey Hancock, gave a workshop at the Community Development Regional Trainings entitled "Integration of Extension programming and Community and Economic Development for the next 100 years" on May 13th.
  • In March 2014, Drs. Carla Barbieri and Duarte Morais participated in the the Research Symposium at the 2014 North Carolina Governor's Conference on Tourism in Charlotte, NC. Carla Barbieri participated in a panel discussion of ways to close the research gap between tourism academics and practitioners. The panel was composed of Dr. Erick Byrd (University of NC at Greensboro), Shelly Green (President and CEO, Durham Convention and Visitors Bureau) and Donna Bailey-Taylor (Executive Director, Johnston County Visitors Bureau).
  • Dr. Duarte Morais presented a seminar on Social Media for Marketing on Thursday, January 30, 2014 at the O.P. Owens Agriculture Center in Robeson County. This was part of a series of Sustainable Tourism Seminars for farmers, small business owners, and aspiring entrepreneurs.
  • On May 29, Dr. Carla Barbieri delivered a presentation on agritourism to farmers, marketing specialists and small business consultants in Robeson County. The two-hour program focused on understanding the basics of agritourism, including what it entails and the different benefits this activity brings to farmers, visitors and local communities. The presentation also focused on issues that farmers need to take into consideration when planning and offering agritourism. This event was hosted by Casey Hancock in the Robeson County Extension Office.
  • Dr. Duarte Morais was an invited guest at the 2013 Statewide Summit hosted by the North Carolina Folklife Institute held on September 27, 2013 in Chapel Hill, NC.
  • The Corn Maze of Development: An Assessment of Tourism Extension Needs in North Carolina. Presented by Jennifer Iyengar at the National Extension (NET) Conference, Detroit Michigan, August 6-9, 2013. See more.
  • Carla Barbieri presented, "Agritourism: Is it Right for You and Your Business?" at the Piedmont Farm School at Sanders Ridge Vineyard and Winery in Boonville, NC on October 24, 2012.

College of Natural Resources

Bringing science, technology, policy and people together for a healthy and sustainable tomorrow.


Parks, Recreation & Tourism Mgmt

CNR's department of Parks, Recreation and Tourism Management.


Cooperative Extension

Empowering People. Providing Solutions.


NC Division of Tourism, Film & Sports Development

Offers comprehensive marketing and promotional programs to bolster the travel, wine, film and sports industries.